About Us

Welcome to Jaguar Carlsbad!

When it comes to quality automobiles in San Diego County, one name has topped the list for over 40 years – Hoehn Motors. The Hoehn family has been in the car business since 1928 when Theodore W. Hoehn founded his first dealership in Cherry Creek, Colorado. In 1938, the company moved to Memphis, Tennessee where operation transferred to Theodore W. “Bill” Hoehn, Junior. After moving to La Jolla, California for what turned out to be a short-lived retirement, Bill founded Hoehn Motors in 1975 in Carlsbad. Bill’s two sons Bill and Bob now own the business. Today, the family is proud to say that there is a fourth generation of Hoehn car dealers working in the business: Ted, Jo Hannah, and Susanah Hoehn.

Today, the Hoehn name represents eleven franchises. And combined, the company employs over 500 people.

Hoehn’s Gone British! Jaguar Carlsbad is amongst the newest additions to the Hoehn family. We are conveniently located in San Diego County just off Interstate-5 and Palomar Airport Road in the heart of Carlsbad Car Country at, 5334 Paseo Del Norte. Jaguar Carlsbad serves all of San Diego County including the communities of Carlsbad, La Jolla, Del Mar, Vista, Escondido, Rancho Santa Fe, Encinitas, and Oceanside.

We look forward to seeing you soon.